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Search Results for Author 'Wilson, Stephen A.':

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How Complexity Trips Up Companies In Foreign Market

Idea posted: April 2020

Institutions: Wilson Perumal & Company   

Authors:

Furniture retailer IKEA successfully expanded from its home base in rural Sweden to 52 countries across the globe. In contrast, Wal-Mart, the capital-rich retail leader in the largest economy in…

  READ MORE   PIN TO MY IDEAS Idea #767

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